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November is a crucial month for print-on-demand (POD) sellers. With a mix of cultural celebrations, patriotic holidays, and massive shopping events, it presents an opportunity to tap into consumer enthusiasm. By focusing on key events like Thanksgiving, Diwali, and Veterans Day, print on demand sellers can align their offerings with buyers' needs and interests. Let’s dive into the major November trends and how to leverage them for maximum sales.
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Overview: Thanksgiving is one of the most significant holidays in the US, rooted in a tradition of giving thanks for the harvest and blessings of the past year. It’s a time for family gatherings, feasts, and reflection. Following Thanksgiving, Americans shift into full shopping mode with Black Friday, Small Business Saturday, and Cyber Monday. Black Friday, the day after Thanksgiving, marks the beginning of the Christmas shopping season and is known for its massive sales and doorbuster deals. Small Business Saturday encourages consumers to support local and small businesses, while Cyber Monday, the following Monday, focuses on online shopping.
This four-day weekend is the ultimate shopping period of the year, making it crucial for sellers to have promotions ready. Consumers are looking for gifts, decor, and home essentials to enhance their holiday celebrations.
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Featured Products:
Halloween and Turkey-themed Shirt📍 Coaster 📍 Greeting Cards📍 AOP Apron 📍 Candle 📍 Pillow
Duration: November 1, 2024
Overview: Diwali, the Hindu festival of lights, celebrates the victory of light over darkness and good over evil. It’s one of the most important festivals in Hindu culture, celebrated over five days with prayers, fireworks, feasts, and gift-giving. Although Diwali originates in India, it’s celebrated by millions of people globally, including in the US.
The Indian community in the U.S. has over 4.9 million people, making up about 1.35% of the country’s population. This is the largest immigrant group within the South Asian community in the U.S. and also the highest-earning among all ethnic communities. In addition to this official figure, there are many Indians in the U.S. on temporary work visas who are not included in the statistics, meaning the actual population could be much higher.
The cities with the largest Indian communities include New York, Chicago, San Francisco, Dallas, and Washington D.C. The concentration in major metropolitan areas offers an opportunity for Print on Demand businesses to tap into the specific demand during holidays like Diwali.
Here are the specific population figures of Indians by state for your reference:
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California |
778,804 |
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New Jersey |
278,600 |
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New York |
202,157 |
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Massachusetts |
140,027 |
|
Illinois |
128,125 |
|
Ohio |
117,800 |
|
Texas |
112,153 |
Diwali plays an important role in the Indian and South Asian communities, and the demand for shopping and gift-giving during the festival season is vibrant. Products such as decorations, clothing, and gifts designed specifically for Diwali are always highly sought after during this time.
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Featured Products:
Candle 📍 House Flag 📍 Garden Flag 📍 Ornaments 📍 T-shirt 📍 Blanket
Duration: November
Overview: November is recognized as Native American Heritage Month in the US. It’s a time to celebrate and educate people about the rich history, cultures, and contributions of Native American tribes. The month involves cultural events, museum exhibits, and educational programs aimed at raising awareness about Native American traditions and contemporary issues.
Many consumers are drawn to brands that reflect social consciousness and cultural appreciation. Native American Heritage Month offers a chance for sellers to highlight indigenous culture and collaborate with Native artists or create products that respectfully honor Native traditions.
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Featured Products:
T-shirt 📍 Sweatshirt 📍 Garden Flag
Duration: November 11, 2024
Overview: Originally created in China, Singles’ Day on November 11 has become the world’s largest shopping event, surpassing even Black Friday. It was conceived as a way to celebrate single individuals, focusing on self-gifting and self-care. In recent years, it has gained traction globally and US retailers are slowly embracing it.
According to US Census data, there are more than 127 million single people 18 years and older living in America. That accounts for nearly 40% of the nation’s population! Census data shows a lot of cities with the most singles are out East. Richmond, Virginia ranked first followed by Pittsburgh (2nd), Buffalo (3rd), Newark (4th), and Cincinnati (5th). When organized by gender, the rankings look like this:
Singles’ Day aligns perfectly with products like personalized items, unique apparel, and gifts that consumers can purchase for themselves. It's a chance to embrace individuality and self-love, themes that resonate especially well with younger shoppers.
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Featured Products:
Mugs 📍 Glassware 📍 T-shirt 📍 Candle
Duration: November 11, 2024
Overview: Veterans Day is a federal holiday in the US, observed on November 11 to honor military veterans who have served in the US Armed Forces. The day is marked by parades, ceremonies, and public tributes nationwide, but certain cities and events are particularly well-known for their large and significant Veterans Day celebrations. Some of the biggest Veterans Day events in the US include:
The New York City Veterans Day Parade, also known as "America’s Parade," is the largest Veterans Day event in the country. It features thousands of participants, including veterans, active-duty service members, and marching bands. The parade marches up Fifth Avenue and includes a wide range of floats, military units, and community groups.
The Veterans Day National Ceremony is held at Arlington National Cemetery, where the President or another high-ranking government official typically lays a wreath at the Tomb of the Unknown Soldier. It’s one of the most solemn and important Veterans Day events, drawing large crowds and national attention. Washington, DC also hosts several related events, including ceremonies at memorials such as the Vietnam Veterans Memorial and the World War II Memorial.
Birmingham claims to be the birthplace of the first Veterans Day parade, and it continues to host one of the oldest and largest Veterans Day parades in the country. The National Veterans Day Parade in Birmingham has been held annually since 1947 and is a major event featuring veterans, military units, and civic organizations.
San Diego, a city with a large military presence due to its Navy and Marine bases, holds an impressive Veterans Day Parade along the downtown waterfront. San Diego’s celebration honors both active and retired military personnel, with flyovers, floats, and military vehicles.
Houston’s Veterans Day Parade and Ceremony is one of the largest in Texas, honoring the city's large veteran population. The event includes a parade through downtown Houston, flyovers, and military displays, alongside concerts and family-friendly activities.
Veterans Day is a chance to offer patriotic merchandise or military-themed products. Consumers may be looking for gifts for veterans or products that reflect their appreciation for the sacrifices made by service members.
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Featured Products:
T-shirt📍Mugs 📍 Canvas 📍 Art Print
Overview: With Thanksgiving approaching, November kicks off the holiday travel season as millions of Americans begin planning trips to visit family and friends. The hustle and bustle of airports, road trips, and train journeys create a demand for travel accessories and gifts that make the journey smoother. POD sellers can use this opportunity to offer personalized travel accessories, practical gifts, and comfort items that cater to travelers.
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Featured Products:
T-shirt 📍 Mugs 📍 Tumblers 📍 Tote Bag📍 Socks
November 2024 offers numerous opportunities for POD sellers to drive sales by aligning their products with significant cultural, patriotic, and shopping events. From the Thanksgiving shopping rush to Singles’ Day and Veterans Day, savvy marketers can capitalize on the seasonal buzz with tailored promotions and relevant products. Make sure your store is prepared to meet the demands of November’s diverse consumer needs.
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