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Easter Sunday, happening on April 20, 2025, is more than just another holiday—it’s a huge chance for online sellers to grab buyers’ attention. Every year, people in the U.S. spend over $20 billion on Easter products (according to the National Retail Federation). This holiday blends faith, family, and fun, making it a perfect time to sell customized products like clothing, mugs, home decorations, and accessories.
Easter is a great time to test out new designs and grow your business. In this guide, we’ll break down why Easter is a big selling season, who your customers are, which products will sell best, and how to create great designs and marketing strategies. Whether you’re selling to church-goers or parents planning egg hunts, this guide will help you make the most of Easter 2025.
Easter has two sides: it’s a religious holiday celebrating Jesus’ resurrection, but it’s also a fun, family-friendly event with Easter eggs, bunnies, and bright spring colors.
In 2024, Americans planned to spend $22.4 billion on things like candy, food, gifts, clothing, and decorations. For POD sellers, this means there’s a big demand for personalized, trendy items that can be shipped quickly using Dreamship’s services.
What sets Easter apart? Its broad reach. Families, churches, schools, and social circles all join the festivities, while its spring timing fuels demand for seasonal refreshes. These multiple facets allow sellers to experiment with bold ideas—faith-based tees, bunny-themed mugs—and scale what clicks, making Easter a low-stakes, high-return goldmine.
To sell more, you need to understand who your buyers are and what they want. Here are the biggest Easter shoppers:
Church-Goers and Religious Families
Church attendees and religious families focus on Easter’s sacred meaning, buying items for services and gatherings that reflect their faith.
Parents and Kids
Parents dominate Easter spending, snapping up gear for egg hunts, baskets, and family photos. They want fun, kid-centric items that last beyond the day.
People Hosting Easter Gatherings
Friends and couples host Easter brunches or casual get-togethers, seeking festive, photogenic products to amp up the vibe.
Teachers and Event Planners
Teachers and community organizers run Easter crafts, hunts, or fundraisers, needing themed goods for kids or teams.
Gift Givers
Easter baskets extend beyond kids—adults gift coworkers, friends, or pets with small, personalized tokens.
Dreamship offers clothing, mugs, home decorations, accessories, and pet products, all of which match Easter’s top shopping categories. Here are the best items to sell:
Your designs need to grab attention. Here’s how to make them stand out:
Your sales strategy is just as important as your designs. Here’s how to attract buyers and boost your profits:
Easter is a huge opportunity for print-on-demand sellers, with over $20 billion in spending happening in the U.S. By focusing on religious shoppers, families, event hosts, and gift buyers, and selling on-trend POD products like t-shirts, mugs, and blankets, you can turn April 20 into a high-profit month. With Dreamship’s fast, easy fulfillment, you can test, adjust, and scale your products to maximize your success. Start designing now—your Easter sales boom is waiting!
👉 Explore Dreamship's product catalog now to find perfect POD products for your Easter Egg campaign!
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